Overview
In 2023, Respawn Entertainment, the studio behind some of gaming’s most popular AAA franchises, sponsored the Latinx Games Festival and hosted recruiting activations to connect with emerging Latin American game development talent.
What I Did
I hosted and curated recruiting activations giving Respawn direct access to a vetted pipeline of emerging Latin American game development talent, connecting one of the industry’s most prominent AAA studios with a community it had limited prior visibility into.
Beyond recruiting, the partnership featured sponsored content showcasing Latino leaders within Respawn’s own art department, sharing their personal stories and career paths with the Latinx Games Festival audience. It was a rare moment of authentic representation: a major AAA studio not just recruiting from the Latino community, but reflecting it back through the voices of their own people.
Outcomes
- Respawn gained direct access to a curated pipeline of emerging Latin American game development talent
- Sponsored content featuring Latino leaders within Respawn’s art department resonated deeply with the festival audience
- The partnership demonstrated that major AAA studios can engage the Latino games community in ways that go beyond transactional sponsorship