Overview
Unity and Avalanche Studios each partnered with me to reach Latin American game developers for different but complementary reasons: Unity to expand adoption of their engine among Latin American creators, and Avalanche Studios to recruit freelancers and collaborators for active studio projects. Both found what they were looking for inside the Latinx Games Festival community.
What I Did
I hosted and curated recruiting and platform advocacy activations for both companies, drawing engaged audiences of Latino developers and creators into direct contact with studio representatives and engine specialists.
Unity focused on expanding the reach of their engine among Latin American developers, a community that represents a significant and fast-growing segment of the global indie development market. Avalanche Studios recruited freelancers and collaborators from the Latin American development community to contribute directly to active studio projects.
Outcomes
- Unity expanded awareness and adoption of their engine among Latin American developers through direct community engagement
- Avalanche Studios identified and recruited Latin American freelancers and collaborators for active studio projects
- Both companies gained direct access to a vetted, skilled developer community unavailable through conventional recruiting channels