Overview
In 2020, Valve selected me as one of five founding global partners to produce official Steam events, making me one of the earliest organizers in the world to produce this format at launch. What began as a single activation has grown into a recurring showcase that has driven millions of views, significant wishlist additions, and meaningful sales figures for Latin American-made games on one of gaming’s largest storefronts.
What I Did
I produced multiple Steam sales events spotlighting Latin American-made games, including Latinx Games Festival award nominees and finalists. Each event achieved front-page placement on Steam, putting Latin American developers in front of a massive global PC gaming audience at peak visibility moments.
The Steam events are now expanding into an independent annual series beyond the festival itself, establishing a dedicated, recurring global showcase for Latin American game development on Steam.
Outcomes
- Front-page Steam placement across multiple events
- Millions of views generated for featured Latin American-made games
- Significant wishlist additions and sales figures for Latin American developers
- Recurring format now expanding beyond the festival into an independent annual series